Less but Better
We want more.
More customers, more prospects, more opportunity.
What if the pursuit of more is actually hurting you and decreasing your impact?
More is not a focus area. More cannot be quantified. It is ambiguous and never ending.
Focus stems from intentional action. Clarity on what is important allows you to be intentional.
People with clarity are willing to say no to bad opportunities, knowing it will lead to greater impact in the long run.
Intentionality is attractive. People that are focused are attractive to others. If you know what you want and who you want to serve with your services, you can actively limit your area of focus.
Increase the quality while decreasing the clutter. The removal of excess allows you to spend your finite amount of time in areas of greater impact.
I call it "Less but Better".
If the purpose of business is maximize your impact, shouldn't you spend that time in the areas where you can move the needle? The only way to do this is to reduce the clutter and focus on the essential.
If you want to read more on this idea, you must pick up Essentialism. It is the best book I read in all of 2014.